Lo + Em
Midnite Minds was founded in 2020 in Los Angeles, CA by co-owners and best friends Lo and Em.
What does running this business mean to us?
Running this business means getting to be free creatively and also inspire people! For years I knew I loved art + connecting with people in that way, and I created a career out of my passions. I'm also here to tell all humans - you are capable + can do whatever you want. Embrace what makes you happy! A few years ago I had no idea what I was going to do with my life. Now I'm my own boss and get to work with my best friend. What more could a girl want? *Alexa start playing what a girl wants by Christina Aguilera*
Running this business means everything to me. The ability to express myself creatively while working alongside someone who inspires me everyday is the best thing I could ask for. Everyday I wake up and am excited to work and am passionate about the work I’m doing. This is truly the greatest thing to be putting all my energy into, but our business gives so much back to me. It lifts my mental health, my life, my happiness, my experiences. I couldn’t ask for anything better.
What have we been working on?
We're proud to announce our Cool Collection - inspired by connecting with strangers and making sure everyone knows how cool they are. Read more about the collection and how we created it on our blog.