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We are live!

Let us introduce ourselves and welcome you to Midnite Minds. We’re Lo & Em and we are so excited to have you here. We started our brand in May 2020 during the pandemic, talking on FaceTime every day for hours designing, planning and strategizing for our business. Our plans and vision have evolved many times over the last year, but we’ve put in the time and effort to make this brand a reflection of us and what we believe. So here it is, our brand, our pride and joy, Midnite Minds.

Midnite Minds is an affordable, trendy + inclusive lifestyle brand, whose goal is to create connections between people and spark conversations. We are about positivity, happiness, creativity, color, and making this life just a little more fun. We want people to be out in the world and feel that they can express themselves without even speaking through our brand. We aim for people to feel intrigued and inspired. You inspire us, and we want to inspire you.

We are extremely passionate about our promise for inclusivity. We make our products for all human, and our mission and promise is to accept and elevate everyone on this planet. You are beautiful and special and we want to make sure you feel that when you’re wearing our brand.

We promise to always do our best to bring you joy, inspiration, magic, and positivity. We are so passionate about what we have created and our goal with Midnite Minds is to encourage you, and evolve your way of thinking. We have so much more in store for you and we think you’re gonna absolutely love it. Thank you for being here and thank you for your support. You can always reach out to us, we love love love talking with you + we’re always here for you. 


All the love,

Lo + Em

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